What is a Content Strategy?

A content strategy outlines how you will create, publish, and manage content on your CMS. It is essential for achieving your business goals and engaging your audience.

Key Components

• Audience Research: Understand who your audience is and what they want.
• Content Planning: Create a content calendar to organize your publishing schedule.
• Performance Metrics: Define how you will measure the success of your content.

By developing a solid content strategy, you can maximize the effectiveness of your CMS.